Don’t try to impress with academic words
Because it will feel very big, but dogmatic and cliché. Try comparing these two passages:
Paragraph 1: “Be a pioneer using software developed by market-leading developers. Schedule posts to your Social Media pages with multi-tasking apps that get rave reviews across operating systems.”
Paragraph 2: “With new time-saving apps, you can schedule Social Media posts in a jiffy.”
Which passage would you like to read more? Remember that the foundation of a conversation is understanding. So don’t try to impress by saying things the reader doesn’t understand.
Frequently asking questions
Research shows that questions double the number of clicks compared to regular articles, and make readers feel more persuasive.
Because the question makes the reader think, and so it imprints more deeply in their mind, instead of drifting away like normal simple sentences. And if the reader is of the same opinion that the question posed, then congratulations, your post has completely convinced them!. I myself will try to change to this way of writing:
The usual way: “You should include a question, it will increase the interaction of the article”
Use the question: “Want your posts more engagement? Use questions!”
Put yourself in the back
Don’t focus too much on your product/service, put your readers first and help them solve their problems first. As a reader, which model do you prefer:
“Subscribe and we will send you weekly Marketing publications”
“How to make marketing campaigns smarter? Subscribe to receive weekly Marketing publications to get answers!”.
Don’t use too much “I”, “we”, instead, switch to “you”, “yours”.
Put yourself in the user’s shoes and touch their hearts
When you are still in school, you often follow a strict rule and act according to a certain standard and framework. 16 years of school you have faced countless essay assignments and essays. With a lot of knowledge learned, it can make you obsessed with scientific words, technical terms, elements of grammar, grammar and even make you lack confidence without a teacher. Sample essay next to it.
But in reality, forget everything you’ve learned! Just keep your own understanding, to emphasize appropriately… Actually, you don’t write novels, nor do you research scientific issues. You are simply chatting with your potential customers. You are simply sharing a certain problem, persuading someone, but don’t put too much emphasis on theoretical or scientific issues. Feel free to add a few words like “hm”, “ah”, “oh my”, or be flexible with trends like “This is unbelievable!”, “You know what?”… Leave the post. Write as naturally as you feel. Surely readers will be very interested in this special change. Everything will easily receive sympathy and there is an emotional interference between the writer and the reader. Remember not to be mechanical in your writing style, it is important that you put yourself in the user’s shoes and touch their heart!!!
Long writing is easy to become tedious, and makes the reader’s eyes tired. So keep your sentences as short as possible. Not to mention, keeping it short will make your post clearer, and you can emphasize the point. Remember to click on the main idea so that the reader remembers and is impressed.
The people who need to find information the most are the people who will read your article. Hit their psyche to present in a clear, concise and compelling way. Surely your article brings value to them, makes them understand what they are looking for or remember what you share, so you will receive positive feedback. Viral only contributes to promoting the site to grow stronger.
Don’t write for everyone
A speaker when standing in front of 10.000 people he doesn’t know will reflexively begin with: “Dear friends and colleagues!” – very polite and strange.
It’s also your natural reflex, if you don’t know who you’re writing for, don’t understand your audience, and from there come to think: write for everyone to read.
So, choose your target audience and find out their psychology, personality, preferences and behavior. Once you understand them, you will “pop” a friendly and natural greeting yourself.
Don’t forget the catchy title
If it is a simple conversation, it will be very special if it has a certain topic or name. Likewise the title is one of the criteria that determines the success of an article.
Post title is the first part that users can see before clicking to view your post. A compelling enough headline is a title that converges two elements of curiosity and exactly what the user needs. So to make sure that in order to be received by the readers, in addition to the good, natural, clear layout, the idea of a short, concise title that covers a lot of the content of the article is very important. .
Talk like a friend
Groups of friends often come together from common ground – find what your target audience has in common and engage with them.
If you run a student fashion business, dedicate a few posts to “Descendants of the Sun”. If you sell weight loss pills, don’t be afraid to share your diet menu or gym photos. Readers will “remember your name” and feel close to you naturally.
You can also tell true stories or not, of course related to the field in which you are doing business! The most engaging are still “experience” stories – your mistakes and corrections. If you have a personal voice, use it to stand out.
If the public interacts a lot and is curious about who you are, just reveal enough about yourself.
Find out information
Sure, in order for the Content article to become attractive with sharp content, you need to understand what you are going to write. This will help you to have a detailed analysis, reasonable content and more accurate use of language.
Right after that comes the equally important step of competitor analysis. In the midst of a forest of content with a series of results displayed with similar words, it is difficult for you to compete, the only way to make an impression is to make a difference. This is a difficult question, and the difference is up to you.