Marketing on various channels
Today, marketing is no longer passive and has only one traditional distribution channel. In the current era of 4.0 technology development, newspapers, social networks, TVC, … are all useful communication tools for us to introduce our products to our target customers.
Marketing on various channels will resonate effectively and produce a result that matches the marketer’s expectations as much as possible. The continuous appearance, the product name being repeated over and over, the image being turned back and forth will deepen and remind your brand into the customer’s memory.
Define your target audience
Defining your target audience is important because only then will you understand who and how your target audience is. This is important because the language, channels, and information you use to communicate and engage a large audience may not work in another language. Clearly defining your target audience gives you the direction of your marketing, facilitates more consistency, and allows you to connect precisely with your customers.
Accurate and concise description of the product
Accurate and concise description of the product with the purpose of easier to convey content and more receptive to customers. The time for customers to go through and notice a certain image is only 7 seconds, so the content is simple but includes all the features and uses of the product is the best way to convey information.
The most successful communication process is the difference, with the same product, we only need it to bring the best value, the most expensive to customers, the product comparison will take place later when customers The customer has received the information of the product you introduce.
Close connection with customers
Close connection with customers is important when you want to bring a product to market. You should connect closely with customers, learn the needs of customers, locate potential customer groups to advertise properly, sell exactly what they need, listen to customers’ opinions to repair and improve. move in a direction that benefits the customer.
The policy of understanding and caring for customers will make your products more and more perfect, meeting the needs of customers. Product quality, customer satisfaction will make you more new customers, this person will refer the other and you will be known by many people without spending too much money on advertising.
New product experience
New product experience is one of the most traditional methods but the most effective, good product only then felt in the clearest and most intuitive way. Hundreds of hearings are not equal to once being tried and good experience, the effectiveness of your communication is higher.
Currently, we see sampling campaign as a mainstream campaign of manufacturing companies when they want to bring their products closer to customers, better reach customers. The product experience programs implemented with the sales program, the sales volume will be much better and customers decide to buy very quickly.
Make product names easy to read, easy to remember
The first step in creating a product is to have a name. The product name is set according to the intention of the enterprise, which may be associated with physical or chemical properties or associated with the aroma and taste of the product launched by the enterprise on the market. The name can be given in many ways but the name must be easy to read, short, concise and especially easy to remember.
A successful product when customers can read and remember the name of the product and share it with others. Because even if technology develops, all cannot be trusted by word of mouth. So the first way to get into the heart of the user must easy to read, easy to remember product names.
The packaging is beautiful, clear, and sharp
Packaging As a quiet seller, putting on a shelf to sell a product that is more beautiful and eye-catching will be the best-selling product when there are no sellers. However, besides beauty and clarity is also very important. The information printed on the beautiful packaging must be complete, concise, and understand that just holding it up will know the value of the product when the customer decides to exchange at the same price to own the product.
Investing in aesthetics is the fastest way to reach users, quality is important but design is equally important.
