Motorola known as one of the most popular popular phone brands from the US in the Vietnamese market in the past years, but by the time smartphones took the throne, Motorola must make way for other brands to grow stronger and dominate the market. Motorola faced many difficulties when it had to split the company and was “sold” through the hands of the world’s giants.
Until Motorola was acquired by Lenovo from Google, the “form” of the “old man” has gradually returned. And the most obvious proof of that is Motorola increased shipments 128,1% year-on-year, from 5,5 million units in Q1 2020 to 12,6 million units this year to rank seventh.
Experts predict that, with LG’s exit from the smartphone business, that will bring many big opportunities for Motorola to dominate the market as both companies focus on regions. North America, Latin America and the Caribbean.
TECNO Moblie is a high-end phone brand founded by Trassions Holdings in 2006 in Hong Kong. TECNO Mobile is not a familiar brand in Vietnam, despite the fact that this brand has been present in Vietnam since 2008. However, it has been very successful in penetrating the African market with its lines. High-end dual SIM smartphone but the price is lower than other brands.
To date, the airline has expanded its presence in more than 50 countries around the world such as Dubai, Egypt and Colombia. The product portfolio includes smartphones, tablets and premium phones representing the brands (e.g. Manchester City football team).
At the end of Q1 2021, the biggest gainer year-over-year was TECNO. This smartphone brand from Hong Kong has had a growth in smartphone shipments of 133,4%, namely from 3,5 million units in Q1 2020 to 8,2 million units in Q1 2021. past.
Some popular TECNO phones include: Camon 17 Pro, Camon 16, Phantom 9, Spark 7P, POVA,…
Vivo is the largest manufacturer of smartphones, smartphone accessories, software and online services based in China. Started in 2009, it is the fastest growing smartphone company in the world with a strong global footprint with a wide mobile range. Vivo has recently developed an Android-based software system called Funtouch.
In the first quarter of 1, Vivo saw a growth of up to 2021% when it shipped 95,9 million units. With 38,2% market share, Vivo took the fourth place in the global smartphone market this quarter.
Vivo has recently launched the V21 mobile series with OIS selfie camera, thin and light design of only 7,29 mm. The product is equipped with MediaTek Dimensity 800U chip with 7nm technology for strong performance and supports the latest 5G network connectivity.
Famous phone company Xiaomi was founded in 2010, and is currently the third largest smartphone company in the world. The company saw 78,3% year-on-year growth in Q1 2021. The company’s global market share stood at 14% during the period.
Smartphone models Xiaomi The latest available today can be mentioned as: Xiaomi Mi 11 Youth Edition, Xiaomi Mi 11 Pro, Xiaomi Mi 11 Ultra, Xiaomi K40 5G, Xiaomi K40 Pro 5G, Xiaomi K40 Pro+ 5G, Xiaomi Redmi Note 10 series, Poco X3 Pro, Poco F3 …. The smartphone market has recently received a fever when Xiaomi’s flagship series Mi 11 Series achieved great success with the first sale, Mi 11 Ultra and Mi 11 Pro have obtained up to 1,2 billion yuan (~ 4216 billion dong) within 1 minute. Notably, Mi 11 Ultra was “sold out” right after that
Whether the phones are cheap – mid-range or even high-end, but Xiaomi phones have proven to be of good quality and durability. . Present, Xiaomi split into two brands, Xiaomi and Redmi. In particular, the company’s Xiaomi brand will focus on the high-end phone market, while Redmi will focus on the mid-range and low-end phone market.
Oppo which is a Chinese consumer electronics and mobile communications company. Until 2008, Oppo launched its first mobile phone. Up to now, the famous phone company Oppo has covered 40 countries with more than 40.000 employees.
With phone shipments slightly lower than Vivo, Oppo “stagnated” ranked 5th on the list of top players in the global smartphone market in Q1 2021.
Oppo shipped 37,8 million units and posted 85,3% year-over-year growth. Both Oppo and vivo “share” the pie equally – 11%.
Oppo’s popular smartphone models can be mentioned as Oppo Find X3 Pro, Oppo Reno 5, Oppo Reno 3, Oppo A93,… Despite being a “late-born” phone company, Oppo has tried creating a strong brand presence in the smartphone market. That has helped Oppo become one of the top mobile brands globally.
In 2017, Oppo became the official sponsor of the cricket team for India, which gives the brand great credibility as well as presence. Furthermore, the company in India has engaged with Bollywood celebrities who have become the face of the brand. In Vietnam, Son Tung – MTP is the exclusive brand ambassador of Oppo.
Realme is a smartphone manufacturer from China, once a sub-brand of OPPO. The company was officially established on May 6, 5, after splitting from OPPO. In addition to phones, Realme also produces a variety of other products such as headphones, smart bracelets and bags.
Realme witnessed a spectacular growth in smartphone volume in Q1 2021 up to 86,9%, specifically 11,4 million units (up from 6,1 million units in Q1 2020). Thanks to that, Realme rose to eighth place in the list of the world’s top smartphone brands.
Apple Inc. is an American-based multinational company that designs, develops, and sells consumer electronics, computer software, and online services. It was the first company to launch the world’s first smartphone called the iPhone, running the iOS operating system.
The best iPhone models of Apple are iPhone 12 series, iPhone 11 series, iPhone XS, iPhone XS Max, iPhone XR, iPhone 8, iPhone 8 Plus, iPhone SE 2020,… The iPhone manufacturer accounted for 16% of the market share at the end of Q1 2021. The company shipped 56,4 million units during the quarter and year-on-year growth of 46,5%. With that achievement, Apple with its iPhone line holds the 2nd position in the Top 10 best mobile phone brands in the world.
In addition, according to the report for the first nine months of 2020, the iPhone accounted for 56% of Apple’s total sales. Digital content and accompanying services including iCloud and Apple Pay, accounting for 17% of revenue. Meanwhile, its line of Macbook desktops and laptops contributes only about 10% of the company’s revenue.
Huawei is a multinational company from China that is a manufacturer of mobile phone devices for its own brand as well as a major partner of other electronics firms in the world.
Huawei used to be the market leader, but until now, the phone maker is now dropped to sixth place. Due to the influence of the embargo from the government of President Donald Trump, the source of components to assemble phones for Huawei was cut.
So, as of Q1 2021, the company has shipped 14,7 million phones, up to 70% less than Q1 2020. The report predicts “Even after a quarter under the new administration. of the United States, there is not even a sign that the technology ban on Huawei will be lifted.”
Popular smartphone and smartphone models of Huawei Currently can be mentioned as: Huawei P40 Pro, Huawei P30 Pro, Huawei Mate 30 Pro, Huawei Nova 5T, Huawei Nova 7i, Huawei P30 Lite, …
In 10th place is LG. As of Q1 2020, the company recorded 6,8 million units shipped, an increase of 26,2% year-on-year.
Group LG, formerly Lucky-Goldstar, is a Korean multinational company. LG manufactures electronics, chemicals, and telecommunications products. The company is known for its flagship G series of smartphones and a wide range of products including smart TVs.
Unfortunately, LG is planning to withdraw from the smartphone market in the near future. On April 5, 4, the Korean electronics company announced its decision to stop all production and sales of smartphones and officially terminate the mobile phone business from July 2021.
This is a shock and a great loss in the worldwide tech community.
Samsung Electronics is a large technology corporation of Korea and is a very familiar brand for users today. Thanks to its advanced technologies and smart features, Samsung mobile phones and smartphones have become very popular all over the world.
Samsung is the world leader in global smartphone output as of the end of the first quarter of 2021. The Korean tech giant shipped 76,1 million units, equivalent to a growth of 29,2. % annually and accounts for 22% of the world market share. The report notes that with the early launch of the Galaxy S21 series as well as the Galaxy A series of phones has solidified the brand’s leading position.
In which, the S series and Note series smartphones of Samsung aimed at the high-end segment, while its A and M series are aimed at the general user market at a moderate price. Besides, Samsung has also launched the Galaxy Fold line with the latest representative being the Galaxy Fold 2, which is the world’s first smartphone with a folding screen.